In 2011, a competition was organised for the design of a new building at the Heineken Hoek site. A total of four architectural firms were invited to participate: MVSA Architects, Dam en Partners Architecten, Dok Architecten and UN Studio. In collaboration between Carransa Groep B.V. and Heineken Nederland B.V and in close consultation with the Municipality of Amsterdam, the design submitted by the Amsterdam architectural firm MVSA Architects was selected from the four designs submitted to the competition. The new building will have six storeys and a basement. The construction height of the new building will match the construction heights of the connecting buildings. The roof structure will be set back in a similar fashion to the surrounding buildings, forming the desired end structure for the premises.
“The former conservatory has been eliminated from the new plan and been replaced by a transparent canopy over the terrace and entrance halls.”
In the new plan, the catering facilities will be located in the basement, on the ground floor, and on the first floor. The remaining upper storeys are reserved for a high-quality four-star hotel. The new combination of functions, in combination with the carefully and expressively designed architecture, will make a positive contribution to the quality-of-life and overall quality of the area. Façade The new building will have a double façade, which means there will be an inner façade and a glass outer façade. The inner façade will feature white plate material in a triangular pattern with three different depths, creating a subtle relief. This material, colour and pattern will continue into the roof, with the same elements determining the look. The outer façade is constructed from glass triangles positioned at a variety of different angles. “The transparent façade will give the Leidseplein a clear and fresh look.” The glass diamond-shaped outer façade in the new design harks back to the famous Koh-I-Noor diamond. In Persian, this means: ‘Mountain of Light’. This diamond was cut in Amsterdam by Mr Voorzanger, a famous diamond cutter from the past, at the request of the British Royal House. In the evening, the interior surface of the façade is lit up by energy-efficient LED lighting. Aesthetics and Listed Buildings Committee The new plan for the Heineken Hoek is an integral part of the urban renovation of the Leidseplein and its surroundings. Via the choice for a transparent and consistent image, the use of sustainable materials, and a construction height in line with the neighbouring buildings, the new design will inject a measure of calm and quiet into the look and feel of the Leidseplein and its perception by neighbours and visitors. A provisional design for the new building was prepared in consultation with the Spatial Planning Department of the Municipality of Amsterdam. The design is in line with the building envelope set out by the municipality and the points of departure for the city centre, as formulated in the policy document ‘the Beauty of Amsterdam’. The plan was submitted to and evaluated by the Aesthetics and Listed Buildings Committee. The feedback received was then used in working out the further details of the plan, leading to the definitive and approved design. Parties involved Architect – MVSA Architects B.V. Structural engineers – Van Rossum Raadgevende Ingenieurs B.V. Installation consultant – Hiensch Engineering B.V.